Franske trafikkopplysningskampanjer

Da jeg studerte i Frankrike kom jeg over en trafikkopplysningskampanje på plakater i Paris, som hadde en noe annereledes vinkling enn de norske kampanjene. Målet var tydeligvis å redusere ulykkene der fotgjengere blir påkjørt, og den forestilte en pen parisisk dame, godt lastet med bæreposer fra de flotteste handlemagasinene i Paris, gående over et fotgjengerfelt samtidig som hun snakket i mobiltelefonen. I motsetning til hva jeg var vant til fra Norge, var kampanjen ikke rettet mot bilistene eller mopedistene, men mot fotgjengere som vettløst ignorerer det faktum at storbytrafikken i Paris krever en viss aktsomhet...

Kanskje er det en fordom at trafikken i Frankrike skal være så ille, men fordommen lever isåfall forbauselsesverdig godt, og den forklares ofte ved å vise til den utstrakte promillekjøringen. Ifølge Dagens Næringsliv har tydeligvis franske (i likhet med italienske) myndigheter sett seg leie på dette, og de har intensivert promillekontrollene. I kombinasjon med omfattende opplysningskampanjer har dette tydeligvis hatt stor effekt, noe som skaper store problemer i et land der restaurantene ofte er plassert utenfor byene, og hvor taxitilbudet er begrenset. Vinkonsumet har stupt, og vinprodusentenes interesseorganisasjoner raser:

- Vi mener at regjeringen har en plikt til å sørge for informasjon som er riktig. Bilførere burde bli gjort oppmerksomme på at de kan drikke to-tre glass til måltidet og likevel kjøre hjem, sier [...] Pascal Rousseaux som er direktør for Afivin, en paraplyorganisasjon for produsenter, distributører og forhandlere.

Hvis vi er riktig heldige(?), går organisasjonene til EF-domstolen, og får støtte der for at de statlige avholdskampanjene er konkurransevridende -- til fordel for den vulgære, amerikanske, brune leskedrikken -- slik at vi kanskje etterhvert får et eget felt på vinetikettene som angir hvor mange glass du kan drikke før du kjører hjem.


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